Insights, Stories, and Conversations That Matter
Most individuals familiar with the seminal work of Dr. Robert Cialdini, a leading figure in social psychology, recognize his seven universally applicable principles of influence: reciprocity, commitment and consistency, social…
Sales professionals frequently inquire about the singular most potent principle of influence within the sales process. While the complexities of each sales encounter necessitate a nuanced approach, extensive research and…
In a recent exploration of the subtle, often unnoticed forces that shape human decision-making, Brian Ahearn, Chief Influence Officer at Influence PEOPLE and a faculty member at the Cialdini Institute,…
Father’s Day, observed annually on the third Sunday of June, provides a poignant opportunity for families to express gratitude and acknowledge the pivotal role fathers play in their lives. This…
In an era saturated with digital communication, a prominent figure in the field of ethical influence is challenging conventional notions of responsiveness. Brian Ahearn, Chief Influence Officer at Influence PEOPLE…
Growth is an intrinsic human desire, a fundamental drive that propels individuals and societies forward. Yet, this pursuit is rarely a smooth, untroubled journey. The undeniable reality is that significant…
A recent LinkedIn post, igniting a discussion that echoes a piece penned just over a month prior, began with a declarative statement: "I don’t use AI to write my content."…
The seemingly simple act of changing background music in a wine shop, as highlighted by a recent viral LinkedIn post, has sparked a broader conversation about problem-solving and the allure…
The ubiquitous nature of ride-sharing services like Uber, coupled with the prevalence of online marketplaces such as Amazon, has fundamentally altered how consumers make purchasing decisions. For years, social proof—the…
The persistent question echoes through marketing and psychology circles: are Dr. Robert Cialdini’s seminal principles of persuasion, first detailed in his 1984 book Influence: The Psychology of Persuasion, still as…
