A recent episode of the John Mark Comer Podcast, featuring guest Alex Rettman, has sparked a renewed conversation around the often-underestimated power of expressing appreciation and acknowledging similarities. While the episode initially garnered attention for the absence of its usual host, John Mark Comer, it has since resonated with listeners for its profound exploration of praise, drawing upon the wisdom of literary giant C.S. Lewis and the established principles of social psychology. The core message, emphasizing that genuine appreciation is not merely an internal feeling but a catalyst for deeper connection and influence, has been lauded for its practical applicability.
The podcast episode, which aired on [Insert approximate date of podcast episode if known, otherwise omit or generalize to "a recent date"], delved into the concept of "beholding" – the act of truly taking in and appreciating the beauty or significance of something. Rettman posited that this act of deep observation naturally leads to appreciation, and that genuine appreciation, in turn, yearns for expression. This sentiment is powerfully echoed by C.S. Lewis, who famously stated, "I think we delight to praise what we enjoy because the praise not merely expresses but completes the enjoyment." Lewis further illustrated this point by referencing lovers, suggesting that their repeated affirmations of affection are not mere platitudes but essential components that complete their mutual delight.
This philosophical underpinning, that internal appreciation finds its full realization in external expression, forms the bedrock of the article’s subsequent analysis. The author of the original piece, Brian Ahearn, Chief Influence Officer at Influence PEOPLE and a faculty member at the Cialdini Institute, draws a direct line from this concept to the principles of ethical influence, particularly those articulated by Dr. Robert Cialdini. Ahearn argues that knowledge alone is insufficient; it is the application of that knowledge that transforms it into wisdom. In this context, the act of expressing praise and identifying commonalities becomes a crucial application.
The Influence of "Liking" and "Reciprocity"
Two of Dr. Cialdini’s foundational principles, "Liking" and "Reciprocity," are brought into sharp focus by this exploration of expressed appreciation. The "Liking" principle, often understood as finding common ground and offering genuine compliments, is reframed here not just as an observation of similarities or strengths, but as the active process of communicating those observations. Ahearn highlights that recognizing a shared value with a colleague, appreciating a spouse’s patience, or admiring a friend’s discipline remains largely latent until verbalized.
"When you verbalize similarities, ‘I really appreciate how seriously you take your commitments,’ you create connection," the article explains, underscoring the tangible impact of such expressions. Similarly, offering sincere praise, such as "You handled that situation with a lot of grace," is presented as a means to strengthen social bonds. Beyond the impact on the recipient, a significant internal benefit is also noted: the speaker begins to internalize their own words, often convincing themselves of the positive attributes they are articulating. This internal shift, where expressing praise reshapes one’s own perception, is identified as a powerful form of influence, operating from the "inside out."
The principle of "Reciprocity" naturally follows this dynamic. When individuals receive genuine praise and feel genuinely appreciated, they are often inclined to respond in kind. This is not born of obligation but from the inherent human tendency for generosity to invite generosity. A thoughtful compliment can, therefore, initiate a cascade of positive interactions, leading to richer conversations, increased mutual curiosity, and expanded connections.
Overcoming the Hesitation to Express
Despite the clear benefits, the article acknowledges a significant hurdle: the inherent difficulty many people experience in expressing these positive sentiments. This hesitation often stems from a fear of how the compliment might be received, or a concern that the praise might be misinterpreted. There’s a vulnerability in offering sincere appreciation, a risk of awkwardness, or a fear of not being received as intended.
Ahearn shares a personal anecdote to illustrate this challenge, recounting instances in his own marriage where he hesitated to voice positive thoughts and deep appreciation. His internal dialogue often involved assuming his spouse already knew his feelings, or worrying about articulating them incorrectly. The consequence of this internal silence, he notes, was the creation of unnecessary distance and the bottling up of emotion, leading to missed opportunities for deeper connection. This personal reflection directly supports C.S. Lewis’s assertion that delight remains incomplete until expressed, and for Ahearn, this incompleteness led to self-frustration.
Practical Application for Enhanced Influence
To address this challenge and foster greater influence, the article proposes a simple, actionable practice:

- Identify a specific positive attribute or shared similarity with someone in your life.
- Verbalize this observation sincerely and specifically. Focus on making it about the other person, not on what you hope to gain in return.
This approach is characterized as "ethical influence," distinct from manipulation or flattery disguised as sincerity. It is about expressing truth with genuine feeling. The anticipated outcomes of this practice are manifold:
- Strengthened relationships: Expressed appreciation and acknowledged similarities foster a deeper sense of connection and mutual understanding.
- Increased trust: Sincerity in expressing positive sentiments builds credibility and trust.
- Enhanced collaboration: When individuals feel valued and understood, they are more likely to engage collaboratively.
- Personal growth: The act of noticing and articulating positive qualities in others can also cultivate a more positive internal outlook for the speaker.
The article concludes by posing a reflective question to its readers: "When was the last time you expressed a similarity or offered genuine praise that strengthened a relationship? What happened?" This prompts readers to consider their own experiences and the potential impact of applying these principles.
Broader Context and Implications
The insights shared by Brian Ahearn, drawing from both philosophical thought and psychological research, have significant implications for various spheres of life, from personal relationships to professional interactions. In a world increasingly characterized by digital communication, where nuanced expressions can be lost, the deliberate act of verbalizing appreciation and shared values becomes even more critical.
The emphasis on ethical influence is particularly relevant in today’s landscape, where the lines between genuine connection and strategic persuasion can become blurred. By grounding influence in authentic appreciation and the acknowledgment of commonalities, Ahearn advocates for a model that prioritizes mutual benefit and genuine human connection.
The article implicitly draws from the extensive body of research supporting the "Liking" and "Reciprocity" principles. Studies in social psychology have consistently demonstrated that people are more likely to agree to requests from those they like, and that a sense of obligation is generated when someone does us a favor or offers a gift – or, in this case, a sincere compliment. For instance, research on workplace dynamics has shown that employees who receive regular positive feedback are more engaged, productive, and loyal. Similarly, in sales and customer service, building rapport through shared understanding and genuine appreciation has been shown to significantly improve outcomes.
The reference to Dr. Robert Cialdini, a towering figure in social psychology whose work has informed countless studies and practical applications, lends considerable weight to Ahearn’s arguments. Cialdini’s seminal book, "Influence: The Psychology of Persuasion," first published in 1984, has undergone multiple revisions and continues to be a cornerstone text in understanding human behavior and persuasion. His later work, "Pre-Suasion: A Revolutionary Way to Influence and Persuade," further elaborates on how setting the stage for influence is as important as the message itself. Ahearn’s own credentials as a Cialdini Method Certified Trainer and faculty member at the Cialdini Institute underscore his deep understanding and practical application of these principles.
The narrative arc of the article, moving from a podcast episode’s insightful discussion to practical advice rooted in established psychological theory, demonstrates a journalistic approach to disseminating valuable information. By highlighting both the philosophical underpinnings and the empirical evidence, the piece provides a comprehensive perspective on the power of expressed appreciation. The call to action, urging readers to actively practice these principles, suggests that influence is not an abstract concept but a tangible outcome of conscious and consistent behavior.
The article’s author, Brian Ahearn, is a recognized expert in the field of influence. His extensive experience as an author, speaker, and coach, coupled with his endorsement by Robert Cialdini himself, positions him as a credible source on this subject. His previous works, including the book "Influence PEOPLE" and his LinkedIn Learning courses, have reached a vast audience, indicating a strong demand for practical guidance on ethical influence. The mention of his TEDx Talk, with over a million views, further attests to his ability to communicate complex ideas in an accessible and engaging manner.
In conclusion, the episode of the John Mark Comer Podcast, as interpreted and expanded upon by Brian Ahearn, serves as a powerful reminder that the most impactful forms of influence often stem from the simplest human gestures: genuine appreciation and the recognition of shared humanity. The act of speaking praise and identifying similarities, while seemingly small, carries profound implications for strengthening relationships, building trust, and ultimately, enhancing one’s ability to ethically influence others. The challenge lies not in understanding these principles, but in consistently applying them in our daily interactions.
